I really can’t believe I’m dropping a full project in less than 30 days /oFobWzhH9F- Elle Varner June 17, 2019 “I want them to be inspired by my journey, that everything wasn’t perfect… but I still pushed through and I elevated, and I want them to as well.” “I want them to be uplifted and inspired,” Varner said.
We caught up with the GRAMMY-nominated R&B singer/songwriter backstage at ESSENCE Fest in New Orleans, where she told us what she hopes fans take away from her new album. Watch Elle Varner’s full interview on The New Norm with Selena Hill below.Elle Varner is getting ready to do something she hasn’t done in seven years: drop a new album! Ellevation, the follow up to her 2012 debut Perfectly Imperfect, is due out July 12. And when I do start signing artists, I’ll have that perspective to offer them as well.”
“It’s new to me, but it’s been a great experience. I’m just an artist.’ No, you can be an artist and an entrepreneur and a businesswoman,” she says. I used to say, ‘Well, I’m an artist, I just I don’t deal with that. “We’re capable of so much more than we know a lot of times. Not only did she gain first-hand insight into business operations, she pushed herself beyond her limits. She also applied her newfound business chops to launch a tour earlier this year. “I started my own label, 212 Enterprises,” she says. As long as I have money, I don’t care, I just want to shop and sing.’ That did not work out well,” she admits.Īfter being blocked from releasing music for five years, Varner launched her own record label, signed a distribution deal with Entertainment One, and secured complete ownership of her music. “For the first couple of years, I was like, ‘I don’t care. In addition to the inevitability of change, Varner’s decade-long career in the music industry has taught her business savvy. For me, it’s just about preparing and being ready when does open back up so that I can maximize that opportunity.” Elle Varner (file) The Business of Music “It’s up to you how you’re going to make that work. It’s happening whether you embrace it or not,” she says. On the other hand, the songstress points out that the pandemic has forced creatives to connect with fans in innovative ways, like the quarantine parties on Instagram Live that have allowed DJ D-Nice to reach new audiences and the “Verzus” virtual battles curated by Swizz Beatz and Timbaland.Īccording to Varner, change is inevitable and change is good. “For so many artists, their bread and butter is touring,” she explains. Similar to the way technology disrupted the music business, Varner predicts that COVID-19’s effects on the industry will be “massive.” especially since many musicians depend on selling concert tickets to generate income.
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